Interviewed on 19 Feb 09
David Preston, Marketing Development Manager
What unique selling points do you offer?
The other thing is to offer reliable service at reasonable prices because these are the two things everybody is looking for especially in times of financial crisis.
In terms of technical aspect we have broaden the portfolio of products that we offer to our customers. This would include Dedicated Servers, Virtual Private Servers, 128 and 256 bits encrypted SSL certificates and dedicated IPs. We have also added some of the most famous top and country level domains like co.uk, org.uk, .eu, .me, .eu, .ca, .tv, .de and also planning to add some more in the next few months.
Recently we have also added PHP 6, Python, PostgreSQL, Ruby, Ruby on Rails and most importantly ASP.NET working on our Linux hosting platform.
Describe the services you offer?
Very interesting dynamic industry with great potential
Describe your target market?
First we can start with the fact that our bestseller product and main source of revenue are our shared hosting plans therefore our target customers are personal, small business, actually they are the ones that mainly use our shared web hosting plan. Regardless of that fact we also have a number of middle sized business clients and a few larger corporations.
How is your company planning for the future?
We will be providing even better service to our customers with much broader services spectrum. We will add many new hosting features and products. On the marketing side of things we would be aiming to reach the top 10 of the best hosting companies world wide.
What benefits can you offer your customers?
Our goal and policy is to keep our customers as satisfied as possible with not only stable technical performance but good customer care. Thus a customer is not only paying the rent of a piece of hardware but an overall package of services and nice web experience.
For example if a customer account is about to expire and this customer is willing to renew his account but for some reason he is not able to do this before the actual expiration date (if informed) we could extend the expiration date so that he does not experience any down time. Another example is if, at any point while a customer is with us and feels that we haven't satisfied all of his expectations, our team will then review the complaint and if we find that this particular problem is caused by us, then we will provide our customers with one month of hosting at no charge.
In conclusion I could say that when you care about every single need of the customer even the smallest one is what we believe makes a customer emotionally engaged with our service. This would make him stay years and years without looking for another hosting provider to satisfy his needs. This is also the point where the most effective marketing is coming from – word of mouth.
How do you support your customers?
We offer outstanding trouble ticket and email support with 1 (one) hour response time guarantee. Our customers can expect fast and accurate answers to their support questions. Some of the more complicated issues are escalated to highly specialized system administrators, so the answers and their resolution is as fast and accurate as possible.
